Track & Measure

Audit websites for SEO, performance, security, technical, content, and 15 other issue cateories with 230+ rules using the squirrelscan CLI. Returns LLM-optimized reports with health scores, broken links, meta tag analysis, and actionable recommendations. Use to discover and asses website or webapp issues and health.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

Use when the user asks to inspect Sentry issues or events, summarize recent production errors, or pull basic Sentry health data via the Sentry API; perform read-only queries with the bundled script and require `SENTRY_AUTH_TOKEN`.

Analyze marketing performance with key metrics, trend analysis, and optimization recommendations. Use when building performance reports, reviewing campaign results, analyzing channel metrics (email, social, paid, SEO), or identifying what's working and what needs improvement.

Comprehensive web quality audit covering performance, accessibility, SEO, and best practices. Use when asked to "audit my site", "review web quality", "run lighthouse audit", "check page quality", or "optimize my website".

Extend and modify the admin dashboard, developer portal, and operations console. Use when adding new admin tabs, metrics, monitoring features, or internal tools. Activates for dashboard development,

Analyze user conversion funnels, calculate step-by-step conversion rates, create interactive visualizations, and identify optimization opportunities. Use when working with multi-step user journey data, conversion analysis, or when user mentions funnels, conversion rates, or user flow analysis.

Comprehensive Google Tag Manager guide covering container setup, tags, triggers, variables, data layer, debugging, custom templates, and API automation. Use when working with GTM implementation, configuration, optimisation, troubleshooting, or any GTM-related tasks.

Comprehensive Google Analytics 4 guide covering property setup, events, custom events, recommended events, custom dimensions, user tracking, audiences, reporting, BigQuery integration, gtag.js implementation, GTM integration, Measurement Protocol, DebugView, privacy compliance, and data management. Use when working with GA4 implementation, tracking, analysis, or any GA4-related tasks.

Check status pages for down monitors and alert immediately. Uses curl + jq for accurate API parsing. Supports UptimeRobot, PayPal, and other status page providers.

Performance and accessibility auditing using Google Lighthouse. Measure Core Web Vitals, accessibility scores, SEO, and best practices. Generate reports and track performance budgets.

Industry-specific guide for implementing Fullstory in B2B SaaS applications. Covers feature adoption tracking, onboarding optimization, churn prediction signals, multi-tenant privacy considerations, role-based experiences, and enterprise customer requirements. Includes detailed examples for dashboards, workflows, settings, and collaboration features.

Industry-specific guide for implementing Fullstory in e-commerce and retail applications. Covers conversion funnel optimization, product interaction tracking, cart abandonment analysis, checkout flow privacy (PCI compliance), and customer journey mapping. Includes detailed examples for product pages, cart, checkout, and post-purchase experiences.

Core concepts for Fullstory's Asynchronous API methods. Covers the Async suffix pattern, Promise handling, error handling, and when to use async vs fire-and-forget. Note - this pattern is web-only; mobile platforms use different mechanisms.

Core concepts for Fullstory's Page Properties API (setProperties with type 'page'). Platform-agnostic guide covering page naming, session-scoped properties, the 1,000 pageName limit, and best practices. See SKILL-WEB.md and SKILL-MOBILE.md for implementation examples.

Core concepts for Fullstory's Capture Control APIs (shutdown/restart). Platform-agnostic guide covering session management, capture pausing, and resource optimization. See SKILL-WEB.md and SKILL-MOBILE.md for implementation examples.

Expert guidance for monitoring frontend component health, performance, and rendering stability within Fullstory. Framework-agnostic patterns for React, Vue, Angular, Svelte, and React Native.

Core concepts for Fullstory's Observer/Callback API. Covers event subscription, observer lifecycle, cleanup patterns, and reacting to Fullstory lifecycle events. Note - the observe() pattern is web-only; mobile platforms use delegates and listeners.

Core concepts for Fullstory's User Properties API (setProperties with type 'user'). Platform-agnostic guide covering property naming, type handling, special fields, and best practices. See SKILL-WEB.md and SKILL-MOBILE.md for implementation examples.

Core concepts for Fullstory's Analytics Events API (trackEvent). Platform-agnostic guide covering event naming, property types, rate limits, and best practices. See SKILL-WEB.md and SKILL-MOBILE.md for implementation examples.

Comprehensive getting started guide for Fullstory Browser API v2 implementation. Provides the complete initialization flow, API overview, decision framework for which APIs to use, industry-specific guidance, privacy best practices, and framework integration patterns. Links to all core, meta, industry, and framework skills.

Knowledge base for SEM and ecommerce metrics, KPIs, and business intelligence. Covers Google Ads, GA4, Meta Ads, product feed data models, revenue metrics, ROAS calculations, and multi-channel attribution. Load when working with ecommerce analytics or scoring model metrics.

Analytics and conversion tracking for lead generation websites. Use when implementing GTM, GA4, or any measurement. Works with astro-architecture for GTM setup. No CRO mérés nélkül vakrepülés.

Guide for creating data visualizations in Shopify Apps using the Polaris Viz library. Use this skill when building charts, graphs, dashboards, or any data visualization components that need to integrate with the Shopify Admin aesthetic. Covers BarChart, LineChart, DonutChart, SparkLineChart, and theming.