Google Analytics
Google Analytics is a web analytics service that tracks and reports website traffic, helping businesses understand user behavior and optimize their online presence.
Featured Skills
Comprehensive Google Tag Manager guide covering container setup, tags, triggers, variables, data layer, debugging, custom templates, and API automation. Use when working with GTM implementation, configuration, optimisation, troubleshooting, or any GTM-related tasks.
Comprehensive Google Analytics 4 guide covering property setup, events, custom events, recommended events, custom dimensions, user tracking, audiences, reporting, BigQuery integration, gtag.js implementation, GTM integration, Measurement Protocol, DebugView, privacy compliance, and data management. Use when working with GA4 implementation, tracking, analysis, or any GA4-related tasks.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.